Spring Festival Markets

As the Chinese New Year approaches, Fujian’s spring festival markets are coming alive across the province.

From fresh local seafood and mountain produce to traditional foods made with intangible cultural heritage skills, from classic folk gift items to trendy creative gift boxes, this year’s New Year goods in Fujian center on “Fu culture”. They combine local culture with modern consumer tastes. A wide range of festive products full of lucky meanings are being launched, making the New Year atmosphere in this “land of blessings” both warm and lively, and rich in cultural charm.