Zhangzhou, A City with a Thousand Years of Charm

A city with a thousand years of charm.

Zhangzhou, an important center of Minnan culture, is home to many precious items of intangible cultural heritage.

Compared with the eight-day Spring Festival holiday in 2025, Zhangzhou received 29.5% more visitors during the 2026 Spring Festival holiday, and total tourist spending increased by 30.8%.

In Zhangzhou Ancient City, traditional culture blends perfectly with modern technology. Robot dogs interact closely with visitors from all over, bringing joy to both adults and children. The streets and alleys are filled with elegant daffodils and their gentle fragrance. Many tourists hold daffodils in their hands and take photos to share online.

At the two main lantern fair venues, Nanhu Park and People’s Square in the city center, day and night seem to merge. Minnan culture and Maritime Silk Road culture are woven into the brilliant lights, making Zhangzhou’s nights more and more charming the longer you experience them.