Cultural Tourism’s Activity Brand“The Renewable Quintessence of Fujian Mountains and Rivers”Shows up in 10 Subway Stations

“闽山闽水物华新”文旅品牌亮相地铁十大站点

While welcoming “May Day”holidayand May 19^thNational Tourism Day, as well as promoting the recovery of Cultural Tourism industry in Fujian Province, Fujian Provincial Bureau of Culture and Tourism works with the 9  departments around Fuzhou City and in Minnan Area (southern Fujian).Since April 29^th, to present theatmosphere of“The Renewable Quintessence of Fujian Mountains and Rivers”and“China’s National Tourism Day, we go together on May 19^th”in the 10 subway stations of Line 1 in Fuzhou. In May, all 50 light boxes are in the chain of the brand show, and set the brand’s broadcasting board“The Renewable Quintessence of Fujian Mountains and Rivers”along the passage at the entrance to the Fuzhou North Station, meanwhile, many huge screens “full-time show”present cultural tourism advertisements in Dongjiekou. At the same time, there are two tourist trains in related to“The Renewable Quintessence of Fujian Mountains and Rivers”, in which the passengers could hear clearly the speaking of “Travel with all-blessings in natural Fujian”(“Qing Xin Fujian Quan Fu You”) as a reminder along the way .The input advertisements audio media groups of this activity will cover an estimated amount of 28.62 million passengers, and some collaborated media will continue advocating the activity until August.   

为迎接五一小长假和519中国旅游日的到来，助推福建文旅产业经济复苏，福建省文旅厅于4月29日起联手福州周边和闽南地区九家文旅部门，在福州地铁1号线十大站点联合营造“闽山闽水物华新”“519中国旅游日 一起去旅游”的宣传氛围，在整个五月期间，全线50块灯箱同时展播，并在福州火车北站入站口专门设立“闽山闽水物华新”环形品牌通道，与东街口站多个大屏幕 “霸屏”播放文旅广告，同时开出2列“闽山闽水物华新”专列，乘客也将听到清晰的“清新福建 全福游”语音报站提示。此次投放的广告平面/语音媒体矩阵，部分媒介将持续到8月份，预计覆盖客流量达2862万人次。（省旅游宣传中心）